The objective was to design a compelling and functional exhibition booth for PFS.SPORT, a company specializing in sports surfaces and facilities. The design needed to be visually arresting, embody the brand's dynamic spirit, and create an engaging environment that would attract visitors and facilitate business conversations.
The concept is to build on the theme of "Motion and Performance." The entire booth is conceived as an arena of activity, professionalism, and cutting-edge design, reflecting the quality of PFS.SPORT's offerings.
Key Features:
Thematic Flooring: The booth is immediately set apart by a custom-designed floor that mimics a professional running track. Outlined with a vibrant yellow LED strip, this track not only serves as a powerful visual anchor but also guides visitors into and around the space, creating a natural flow.
Dynamic Structure: We utilized a black metal frame with wire mesh panels to create a modern, industrial, and robust structure. This open-concept framework defines the booth's perimeter without feeling enclosed, inviting attendees to step inside. Integrated white linear lighting traces the structure's lines, giving the booth a high-tech, energetic pulse.
Interactive Engagement: A key focal point is the Mini Soccer area, complete with artificial turf. This interactive element is a major draw, inviting visitors to engage directly with the product in a fun and memorable way. It acts as a perfect icebreaker and conversation starter.
Strategic Branding: Prominent branding is seamlessly integrated into the design. A large, illuminated "PFS.SPORT" sign acts as the booth's crown jewel, while the brand's shield logo is featured on the reception counter and on interior signage. A stylized neon tennis racket adds another layer of visual interest, highlighting the brand's multisport focus.
