The concept is built around the theme of "The Current of Progress." The entire booth is conceived as a physical representation of movement and flow. The architectural elements mimic the graceful yet powerful motion of water, guiding visitors through the space like a river and reflecting Amiantit's core business and its role in driving sustainable development forward.

Key Features:

Fluid Architectural Frame: The booth is defined by bold, sweeping blue structures that curve and flow around the space. These architectural "ribbons" create a sense of dynamic movement and containment, framing the interior while maintaining an open, inviting atmosphere.

‍Circular "Portal" Displays: A key feature is the use of large, circular frames with integrated digital screens. These act as "portals" or windows, offering dynamic glimpses into Amiantit's large-scale projects, technologies, and operations. This provides visual punctuation and a modern, engaging way to tell the brand's story.

‍Layered Canopy and Ambient Lighting: An elegant, multi-layered canopy in white and light wood floats above the booth. It incorporates soft, integrated downlighting that creates a warm and professional ambiance. This is complemented by vibrant blue LED strips embedded in the floor, which trace the booth's perimeter and reinforce the theme of flow.

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